THE HIGH FURNITURE DESIGN FURNISH THE VIP DESK AND LIVE ARTISSIMA THE INTERNATIONAL FAIR OF CONTEMPORARY ART
Cappellini is back to Artissima. The 23rd edition of the International Contemporary Art Fair is going to be held in Turin from the 4th to the 6th November, asked Cappellini to furnish the on-access and the crediting area of the special guests, Artissima Live in the parterre of the Fair and the area reserved to press and social media, also used as a "television studio" for interviews and video footage.
Cappellini, which produces furniture of the finest quality always in the sign of Made in Italy , has once again welcomed the invitation, realizing two spaces that showed some of the most interesting examples of contemporary design, without neglecting the function planned for those spaces. The Company chose the Cloud libraries matchig them with the Frac armchairs for the VIP Desk: their soft and sinuous forms will give a feeling of welcome and warmth. The modularity of Cloud combined with the comfort of Frac, make it the perfect space for a short stop and the withdrawal of all the useful materials to know and visit in depth the Fair.
For "Artissima live", a space dedicated to information of officers and even video interviews, Cappellini wanted to recreate an optical lounge in black and white, choosing the visual impact of the brand new Drum armchairs, with all the strength of their infinite geometric configurations, enhanced by the elastic fabric in geometric print twith a 3D black and white effect. Next to a series of square tables Fronzoni '64, also in black and white, the red shiny Mr.B seats in order to break the optical illusions. Here and there the little Bong tables have been placed, scattered all round the space.
For Cappellini returning to work with Artissima is a wonderful opportunity to raise the awareness of contemporary design to more people. Creating new ways of living space is always a way to make art, because it is also an expression of thought, fantasy and reality.
July 2015. Thanks to the agreement with the local partner Eurasia Concept, the brands Poltrona Frau, Cassina and Cappellini each inaugurated their showrooms on the 16th of June at the centrally located Times Square Tower, one of the liveliest luxury shopping areas in the centre of Ho Chi Minh City in Vietnam.
The traditional Dragon Dance Ceremony opened the ceremony which was held in the presence of an always more interested public in the production of high end Italian products.
Poltrona Frau mono-brand store in a prestigious location
The welcoming 420m2 Poltrona Frau showroom is located on the second floor of the building and its layout consistently reflects the brand values: high craftsmanship, quality of materials and international taste. The opening of the store is part of a strategy aimed to globalize the brand and to search interesting growth opportunities in emerging markets too.
Strong visual impact of the new Cassina mono-brand store windows
The 250m2 mono-brand Cassina store, distributed on two floors, boasts a vast window display that looks out onto the city’s busy shopping street.
The space faithfully represents the brand’s core values and presents authentic contemporary design products in an inviting home environment which exudes the Cassina culture.
An aquarium made of glass and blue: the new Cappellini mono-brand store in Vietnam
The new Cappellini mono-brand store, located on the third floor, wisely represent the collection of the well-known brand by mixing the internationally recognized iconic products together with the most recent pieces, by creating a setting suitable both for Contract and residential environments.
The 100m2 space, dominated by the blue colour, is entirely surrounded by walls of glass that give ample visibility to the products that make Cappellini a point of reference of the contemporary design scene.
“People see the folly in my colourful liveliness and fail to see the madness in their boring normality.” - Mad Hatter (Johnny Depp), in “Alice in Wonderland”, 2010
Milano Rho Fiera: Cappellini provokes us again this year with its ability to detect trends and signals from various places in the world and everyday life. Fashion like art has an always more important role in representing reality, bringing latent needs to the forefront (e.g. the return of the mini-skirt for women or the return of wood and natural materials for furniture) and currents of thought in opposition to the mainstream which standardizes all artistic expressions. Considering this, new aesthetics are more inspired by local heritage, and cultural groups who have not yet been absorbed by the patterns of global standardization. The street and in particular the "street art" are the new protagonists, the basis of Cappellini’s concept for the Salone 2014 exhibition.
"CAP TOWN" is an installation that recalls, in form and colour, the unstructured and irregular architectures of villages in the southern hemisphere. Raw and rough colors that contrast with the traditional canons of aesthetics and beauty, against the vision of a world that has been aestheticized at all costs and leave room for individual events. A set of boxes placed along the perimeter of the stand describe a real but lively world where the Cappellini products find a place which is quiet and at the same time alive. Here there are ten horizontal and vertical boxes that represent ton-sur-ton domestic and lounge areas: a living area, a bedroom, a dining room, an office, a waiting room... which cointain products with a very pronounced character that, thanks to their personality, stand out from the average and standardized tastes which tend to flatten and simplify contemporary living.
Milano, via Santa Cecilia 4: the presentation of a selection of 2014 products in the Milanese showroom, is new for this year, the “Cappellini Home” in the unusual color combination black/white with purple tells the story of the classics from its catalogue alternating rigorous furniture products with loud products that have a strong visual impact. Again Cappellini demonstrates how objects by designers with different histories, cultures and backgrounds can live harmoniously together.
“LOSING MY AMERICA”
Milano, via Santa Cecilia 4: seeking to preserve and diffuse the American crafts’s legacy the Chilean studio “gt2P” together with “Coletivo Amor de Madre Gallery”, has developed the project Bridging America, a system to dialogue with the design industry through the exploration of new technologies. Each piece of the collection becomes a practical research for the development of collaborations with local artisans and designers “Losing my America” is the first expression of this work. Ariel Rojo - México, Estudio Guto Requena - Brasile, gt2P - Chile.
“GREEN FURNITURE AWARD 2014”
Milano, via Santa Cecilia 4: on Friday 11th April the Cappellini showroom will host the awards ceremony for this global design competition for sustainable furniture. This is a way of bringing together the best sustainable design projects, to show the world how good design can be.
CAPPELLINI PROTAGONIST OF MANY INITIATIVES AT THE SALONE 2014
Rho Fiera, Tuesday 8th – Sunday 13th April
Stand Cappellini: pavilion 20 stand E01 - F06, “Cap Town”.
Red Lounge Cosmit: service center ground floor, 2 Elan white leather, 2 Spring white, Smoke.
Stand Ceramica Flaminia: pavilion 24 stand F05, Bong, Neo Country, Bac chair, Lotus table.
Tuesday 8th April
Design Contest Istituto Marangoni, Bolon, Cappellini: via Cerva 24; competition awards ceremony at the Istituto Marangoni Design School which has been fully furnished by Cappellini and the two winning prototypes will also be on show.
Thursday 10th April
Colombo Via della Spiga: via Bigli 11/A; presentation of the collection of bags designed by Nendo at Spazio Bigli, featuring with Cappellini products; the Cappellini products (Fronzoni, Ribbon) even at the boutique on Via della Spiga 9.
Friday 11th April
Showroom Cappellini: via Santa Cecilia 4; “Green Furniture Award 2014” Ceremony & Cocktail, 7pm - 9pm, awarding of the contest’s winner.
Showroom Cappellini, Tuesday 8th – Sunday 13th April
“LOSING MY AMERICA, gt2P + Coletivo Amor de Madre”, exhibition of sculptures made by Brazilian, Chilean and Mexican artisans; via Santa Cecilia 4.
“CAPPELLINI HOME”, new black/white with purple colour combinations for the Cappellini classics; via Santa Cecilia 4.
Exhibitions in the city:
“La Casa Morbida”: Museo Poldi Pezzoli: via Manzoni 12, exhibition with blue Peacock armchair.
“100% Original Design” (Elle Decor Italia): Piazza Duomo; exhibition at Palazzo Reale about original design (products Side 1, Three Sofa).
“Everything is Design” (DCasa): Via G. Vasari, 15; exhibition at Teatro Franco Parenti featuring limited editions (Eye Shadow lamp); photo exhibition at Emporio Opificio in via Tortona 31.
“60° Interni”: via Festa del Perdono; dinner at the Università Statale for the 60° anniversary of the magazine; Giulio Cappellini is protagonist of the table ‘84/’94 with a selection of designers and architects. 8 SChair in wicker and 6 PO blue crosses will be also on show.
Spotti: viale Piave 27; presentation of the Kvadrat / Raf Simons collection a selection of Cappellini products (Bird e Fronzoni) upholstered in this fabric.
Ebay: via Tortona 27; exhibition at Superstudio Più with Candy Shelf.
Alcantara: via Tortona 27; featuring S-Chair Homage To Berlin Limited Edition, 2 Bac tables, 2 Gong tables, 4 Peg armchairs.
Superstudiopiù: via Tortona 27; public spaces with 10 Mr.B armchairs and 2 Tron armchairs.
Carlo e Camilla in segheria: via Meda 24; chef Carlo Cracco hosts Fronzoni chairs, Tate Color chairs and Thinking Man’s chairs at his restaurant.
Daniel: via Fatebenefratelli 21; restaurant with Cloud bookshelf, Tate stools and Rive Droite chair.
“Let's not pretend that things will change if we keep doing the same things.”
Every year Cappellini amazes us for its ability to invent a new way to tell its uniqueness. "Cappellini ROOMS" is a contemporary setting but with references to the past and ideas suggested by fashion and costume. Unstructured architectures form a circular village on two levels. Ten stacked boxes reveal the interior styling with an open wall that makes the interior visible only to those who enter the central square. The only exception is the installation "Cappellini NEXT" open to the outside above the main entrance, to invite visitors to enter the Cappellini world and discover this year exhibition. At the entrance a shrine collects the valuable new products of "Progetto Oggetto" collection the middle ground is arranged with all the 2013 news, as an incentive to the public to interact with them, illuminated from above by a rain of 64 marvelous Meltdown lamps.
Ten independent and non-accessible boxes, sand-colored enclosures and interior walls ranging from pink to dark red and stage different environments from each other: a living room or a bedroom of a cosmopolitan house or a lounge area of a metropolitan hotel. The rooms are decorated with intangible painted items on the walls and floors, with extraordinary objects that tell the crafts of knowing how to give shape to a design thinking. Products in various materials that identify our history and culture, founders of a tradition of production that absolutely must be protected and valued. Exceptional interiors that talk about stories of products that will be beside us for many years. No more short lived trends and fashions, but freedom in combining shapes to materials, with a great return of wood and feelings of comfort and security associated with it. Impressions, memories and irony in a mix of 2013 collection and newer products offered in new finishes to meet the sensitivity of an increasingly demanding market.
And then Cappellini presents four "Limited Editions": the beautiful project "Inflated Wood" by Zanini de Zanine, which uses recycled wood of old plantations in Brazil, the enigmatic lamp "Eye Shadow" by Marcel Wanders, an object that is watching us with a thousand eyes..., the 24 numbered “S-Chair” upholstered in Alcantara® “animalier” and finally the 12 chairs “330” hand-painted by Eleonora Di Maio, the raw linen coating becomes manifest: “Viva l’Italia”.
After its success in 2012 the "Cappellini NEXT" project continues. This year at the Salone del Mobile Cappellini presents a selection of prototypes as they were originally intended by the designers in a first phase, before the company’s intervention. This initiative best expresses Cappellini’s spirit of exploration and research, beyond any commercial interest: the products are not presented as prototypes after the intervention or contamination of the brand, but proposed as they were originally conceived by the designers. This “pure” approach has always distinguished Cappellini’s spirit and its will to analyse how contemporary design moves on different latitudes. The projects discovered and selected by Giulio Cappellini with the aim of giving value to local productions come from diverse places and are a clear expression of the cultural and geographic influences of each designer, from the tactility of materials from Peru to the pragmatism of Nordic design.Glimpt Studio – Svezia / Prehistoric Aliens, Camilla Richter – Germania / Paravento, Florian Schmid – Germania / Stitching Concrete, Max Lipsey – USA / Acciaio Lounge.
Cappellini opens its first showroom in Asia (Manila, Philippines) with the support of its local partner Suyen. To celebrate the opening, the legendary talent scout and trend-setter Giulio Cappellini talks about the “Cappellini’s Dream”, a story of people and meetings and success.
Giulio Cappellini – architect, art director and a widely recognized trendsetter in the international design field – will visit the Philippines for the first time to share his insights on the world of design. Appointed as one of the top 10 trendsetters of our time and as one of the most charismatic leaders in design by TIME magazine, Cappellini helped to launch the world’s greatest and award-winning designers such as Jasper Morrison, the Bouroullec brothers, Marcel Wanders, Nendo and Tom Dixon, to name just a few.
Suyen corporation is a company with 25 years of retail expertise, is a leader in the local market with 16 home brands and 16 franchised brands, and it counts a total of 849 stores. Suyen will exclusively distribute Cappellini Italian furniture in a mono-brand showroom where typical “Cappellini HOME” settings will be created with all the famous icons of design as well as the Cappellini container systems.
The new Cappellini showroom is located in Fort Bonifacio, Taguig City, a well-known district of the city where the main fashion and design luxury brands boast their flagship stores. The showroom on a 260 square meter (850 square foot) ground floor area completely represents the Cappellini collection and it is totally turquoise, flooring, walls and ceilings. In fact, every Cappellini showroom has a specific color that connects it to the city in which it is settled: yellow for Milan, purple for Paris, red for New York and blue for Bruxelles.
Cappellini’s collection is characterized by experimenting and exploring new ways of living, allowing the whole domestic landscape to be furnished– from the living room, to the studio, to the bedroom. Many of the products have also become iconic pieces and are exhibited in museums throughout the world such as the V&A Museum in London, the MoMA in New York and the Pompidou in Paris.