Comunicati Stampa


28th of October 2016 - The opening of Cappellini Point Tokyo, thanks to the partnership with with the Iwakiri Team, follows the Milan Point one. This is a place where some of the main products of the Cappellini collection can been seen, in particular those aimed to the contract market.
The area with its friendly and warm atmosphere is meant to be a point of reference for all the architects and interior designers in Japan.
The company offers a wide range of seats, tables and accessories especially designed for lounge areas, from offices to hospitality.
In the Tokyo Cappellini Point, next to some of the classics of the collection, such as Low Pad and Tate, there are some innovations ,as the Embroidery Chair and the July Jubilee, introduced during the Milan Design Week in April 2016.
On the 2nd of November the premiere of Giulio Cappellini’s volume “The Cappellini Method. A Performing Dream”, that tells some of the most important moments in the company’s history, a story in the making, and always open to new challenges.
The Cappellini Point of Tokyo aims to bring the company more and more to the Japanese public that admires good design.
  • News & Press > Press Release


    Cappellini is back to Artissima. The 23rd edition of the International Contemporary Art Fair is going to be held in Turin from the 4th to the 6th November, asked Cappellini to furnish the on-access and the crediting area of the special guests, Artissima Live in the parterre of the Fair and the area reserved to press and social media, also used as a "television studio" for interviews and video footage.
    Cappellini, which produces furniture of the finest quality always in the sign of Made in Italy , has once again welcomed the invitation, realizing two spaces that showed some of the most interesting examples of contemporary design, without neglecting the function planned for those spaces. The Company chose the Cloud libraries matchig them with the Frac armchairs for the VIP Desk: their soft and sinuous forms will give a feeling of welcome and warmth. The modularity of Cloud combined with the comfort of Frac, make it the perfect space for a short stop and the withdrawal of all the useful materials to know and visit in depth the Fair.
    For "Artissima live", a space dedicated to information of officers and even video interviews, Cappellini wanted to recreate an optical lounge in black and white, choosing the visual impact of the brand new Drum armchairs, with all the strength of their infinite geometric configurations, enhanced by the elastic fabric in geometric print twith a 3D black and white effect. Next to a series of square tables Fronzoni '64, also in black and white, the red shiny Mr.B seats in order to break the optical illusions. Here and there the little Bong tables have been placed, scattered all round the space.
    For Cappellini returning to work with Artissima is a wonderful opportunity to raise the awareness of contemporary design to more people. Creating new ways of living space is always a way to make art, because it is also an expression of thought, fantasy and reality.

    16 November 2016
  • News & Press > Press Release
    A new book that reveals an unprecedented criterion for the analysis of contemporary design
    (New York May 2016) - A kaleidoscope of memories, encounters, objects, places, and, naturally,
    colors. This is the story of Giulio Cappellini, a mainstay on the contemporary design panorama
    since the 1980’s, who has managed to create a dialogue between industrial processes and the
    artisan tradition, between technological research into materials and raw materials in nature. A story
    now told in “Cappellini Method. The dream interpreted”, a book of photos, stories and notes
    gathered over his thirty-year career as a designer and businessman that reveal an unprecedented
    criterion for analyzing the history of contemporary design and his approach to design.
    Part personal diary and part traditional encyclopedia, this book lists words, names and concepts,
    which are ordered according to a certain logic yet at the same time quite random. Giulio Cappellini
    thus gives us a matrix for interpreting the complex culture of design, providing a system that allows
    the reader to create their own sequence for consultation, which will vary each time. Words and
    photos alternate at a fast pace; Giulio Cappellini’s own personal experiences and references to the
    brand's identity echo each other; the documentation of design and experimental research crisscross
    in an intimate dialogue.
    From A for Architecture at the start, where the author reveals that he was crazy about meccano as
    a little boy, to B for Bouroullec, with the discovery of the two designer brothers in Paris in 1988.
    From C for Contradictions and freedom that describes the Cappellini brand identity, where the
    company's consistent style is the result of a variety of outstanding design languages, to L for
    Limited edition, which tells of Giulio Cappellini’s approach to small-scale productions whose
    intention is not elevate the object to a work of art but to investigate its infinite interpretations, even
    in an ironic way, and through to W for World and multiculturalism. The latter describes the
    painstaking sourcing of talented new designers who, when they join the process of industrial
    production and global distribution, manage to restore to design the values of craftsmanship and
    This 192-page book, published by Mondadori, can also be read according to a horizontal schema
    that re-categorises the subjects covered into four major themes: Identity, Encounters, Places and
    Products. These are the bases for the design vision of Giulio Cappellini and his company, and the
    origin of the Cappellini Method which, based on the value of “Made in Italy”, has pushed
    geographic and cultural boundaries to create innovation. In this way, a glocal approach has led to
    the birth of a design approach that excites and creates dreams that come true.


    30 June 2016
  • News & Press > Press Release
    Once again Cappellini confirmed itself in the starring role of innovation leader, experimenting with forms and selecting the new trends of contemporary living. For the occasion of Milano Design Week, a Cappellini Point is opening in Bastioni di Porta Nuova 9, a next generation exhibition space that comes on top of the one in Via Santa Cecilia to reveal a brand-new cultural approach to the project and new patterns of trade by which the company means to reinforce their relationship with market players. The intimate yet dynamic context recreating the hyper realistic atmosphere of a private loft, is the visual statement of Cappellini's vision around design and lifestyle. Projects can be found spread across two main space volumes inviting guests to interact with products and enjoy a moment of relax or exchange views with the company and those in attendance in intimate surroundings. An avant-garde creative workshop made of design objects and advanced scenic technologies, art masterpieces and pops of color on tapestry and architectural elements that defines the style of Cappellini. A visual and cultural journey through the creations of designers such as Jasper Morrison, Nendo, Fabio Novembre, Dimorestudio, as well as the Polish Mac Stopa and the Swedish Johan Lindstèn , in a continuous cross-reference between industrial design techniques and new perspectives on ancient manufacturing arts, between elements borrowed from digital art and aesthetic details drawn from natural elements. New additions from the Salone del Mobile and iconic products are joined together tracing the cultural and creative heritage of the company. The decor theme, for instance, defining the new Embroidery Chair evokes the design of limited edition Juli Jubilee armchair and the Bong table, displayed in a floral finish hinting a preference towards natural materials and their pleasing visual impact. The design research lead by Cappellini to recover and revisit traditional manufacturing techniques is visually present into its projects such as the Lukis rattan armchairs, as seen at the exhibition space of Cappellini Next, a dedicated area displaying a series of design concepts still in their raw form, unaltered by the reality of industrial production and market demands. Moreover, Cappellini Point is showcasing an in-depth analysis on modular systems offering multiple configuration possibilities and therefore an a high degree of design customization, from the Drum seat system to the iconic TubeChair by Joe Colombo, up to the Flexi storage cabinets. For the occasion of Milano Design Week 2016, Karmachina visual studio has been invited to design a video environment for the public launch of Cappellini Point exhibition spaces. The installation concept highlights the design of the new showroom and the main features of the collections on display blending minimalism and personality. Exceptional avant-garde elegance and flexibility to adapt to the specific needs of any space situation. The immersive video environment designed for the event will convert walls and architectural elements of the exhibition space into a frame enhancing objects and furniture by the Italian brand. The floral leitmotif will create a simple yet refined atmosphere, the ideal scenery to convey the broad range of applications that Cappellini's products
    are intended for. The flagship showroom in Via Santa Cecilia completes this new chapter of Cappellini's story and welcomes guests in a living concept centered on unusual combinations of colors. A cobalt shade of blue defines the backstage of the design scene and relates with mirror details in white, magnolia and black. The warm hardwood floor holds the whole together. Furthermore, during Milano Design Week products by Cappellini will be displayed at Ceramica Flaminia and Istituto Marangoni fair exhibition spaces, in addition to the Oikos installations at Torre Velasca and Del Tongo, and the Interni press room at Università Statale.


    30 June 2016
  • News & Press > Press Release
    Cappellini, the leading brand in the area of formal and conceptual research, the result of cuttingedge
    design, launches its new advertising campaign to convey its vision of living. Reflecting the
    behavioral dynamics and lifestyle choices of contemporary society, the creative concept is
    encapsulated by the claim ‘Smart people love Cappellini’. The main subject of the image is a multiethnic
    group of young adults captured in a well-lit setting that is open from an architectural
    perspective, and furnished with a number of Cappellini pieces.
    The multicultural dimension that defines Cappellini's approach to choosing its projects and
    designers, is also underlined by the furniture that appears in the campaign. From the Lochness
    table and the Bookshelf, to the Acciaio Lounge armchairs, Cappellini is the protagonist of a
    remarkable dialogue between creative styles derivative of cultures both exotic and familiar — to
    offer a broad vision of the living space, which emphasize the roots of every project. Occupying a
    hybrid space, in which the working and domestic dimensions alternate or overlap, the young
    protagonists of the campaign represent the global generation, which in any city across the world
    chooses comfortable and friendly living solutions without compromising on style or quality.
    'Smart' is the term of which this communication project revolves, reflecting an era wherein
    everything is fast and agile, from the use of technology to personal relations, from managing our
    work to managing the household. Individuals are increasingly in control of their own lives and free
    of pre-conceived notions, enabling one to contribute and define the characteristics of contemporary
    life. The home and workplace are the living and common spaces most affected by these changes.
    30 June 2016
  • News & Press > Press Release
    Asse, Belgium 5 November. Cappellini opens its biggest Belgian shop in shop in the city of Asse in partnership with the local dealer As44. A characteristic space to admire the famous products of the Italian Brand displayed in an ancient building which was once used as a school, then as a cloister and public library. Thanks to a wise restoration of the place by the new property (the interior designers An Vermeiren and Koen De Backer) ancient and modern and coexist in total harmony.
    10 November 2015
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    July 2015. Thanks to the agreement with the local partner Eurasia Concept, the brands Poltrona Frau, Cassina and Cappellini each inaugurated their showrooms on the 16th of June at the centrally located Times Square Tower, one of the liveliest luxury shopping areas in the centre of Ho Chi Minh City in Vietnam.

    The traditional Dragon Dance Ceremony opened the ceremony which was held in the presence of an always more interested public in the production of high end Italian products.


    Poltrona Frau mono-brand store in a prestigious location

    The welcoming 420m2 Poltrona Frau showroom is located on the second floor of the building and its layout consistently reflects the brand values: high craftsmanship, quality of materials and international taste. The opening of the store is part of a strategy aimed to globalize the brand and to search interesting growth opportunities in emerging markets too.


    Strong visual impact of the new Cassina mono-brand store windows

    The 250m2 mono-brand Cassina store, distributed on two floors, boasts a vast window display that looks out onto the city’s busy shopping street.
    The space faithfully represents the brand’s core values and presents authentic contemporary design products in an inviting home environment which exudes the Cassina culture.


    An aquarium made of glass and blue: the new Cappellini mono-brand store in Vietnam

    The new Cappellini mono-brand store, located on the third floor, wisely represent the collection of the well-known brand by mixing the internationally recognized iconic products together with the most recent pieces, by creating a setting suitable both for Contract and residential environments.
    The 100m2 space, dominated by the blue colour, is entirely surrounded by walls of glass that give ample visibility to the products that make Cappellini a point of reference of the contemporary design scene.

    1 June 2015
  • News & Press > Press Release
    Nendo named “Crèateur dell’annèe 2015” by Maison&Objet
    Paris, January 2014 - Cappellini prepares to celebrate 10 years of collaboration with Nendo and takes the opportunity of Oki Sato’s "Créateur de l'année MAISON & OBJET PARIS Janvier 2015" award, to showcase an exhibition dedicated to the famous designer in its Paris showroom, blvd Saint Germain 242 bis, from 22nd to January 31st 2015.
    The exhibition, entirely in black and white, which contrasts against the champagne backdrop of the showroom, tells the story of the relationship between Nendo and Cappellini from the past to present. The display particularly focuses on the design process, always characterised by the lightness of forms and the irony of signs, completely defying gravity. Cappellini was the first furniture brand that Nendo started working with, thanks to the talent scout qualities of Giulio Cappellini who saw his products for the first time on display at the Salone Satellite Milan in 2004.
    After a year of collaboration working on project prototypes, the "Yuki" screen was presented at the Salone del Mobile in Milan in 2006.
    Over these past ten years working with Cappellini, Nendo has experimented with a variety of materials, always minimising them to make simple designs: for example, the Thin Black table, the Island tables, and the Drop bookshelf in metal, the solid wood tables in the Peg collection, and the soft upholstered collection of Peg chairs and sofas.
    In Japanese, Nendo means "modelling clay”. By adopting this name the design studio implicates the same flexibility, creative power and surprising childlike simplicity. Oki Sato, a native of Toronto, Canada, graduated in architecture from Waseda University in Tokyo in 2002. The same year he founded Nendo with fifteen colleagues who he met during the lectures. Together, they developed their design philosophy which was exemplified in their first performance "Streeterior", presented in Tokyo and Milan in 2003. Nendo’s creations are exhibited in the most prestigious museums and galleries in the world. Nendo was named Designer of the year by Wallpaper* magazine in 2012.
    15 January 2015
  • News & Press > Press Release

    “People see the folly in my colourful liveliness and fail to see the madness in their boring normality.” - Mad Hatter (Johnny Depp), in “Alice in Wonderland”, 2010

     “CAP TOWN”

    Milano Rho Fiera: Cappellini provokes us again this year with its ability to detect trends and signals from various places in the world and everyday life. Fashion like art has an always more important role in representing reality, bringing latent needs to the forefront (e.g. the return of the mini-skirt for women or the return of wood and natural materials for furniture) and currents of thought in opposition to the mainstream which standardizes all artistic expressions. Considering this, new aesthetics are more inspired by local heritage, and cultural groups who have not yet been absorbed by the patterns of global standardization. The street and in particular the "street art" are the new protagonists, the basis of Cappellini’s concept for the Salone 2014 exhibition.

    "CAP TOWN" is an installation that recalls, in form and colour, the unstructured and irregular architectures of villages in the southern hemisphere. Raw and rough colors that contrast with the traditional canons of aesthetics and beauty, against the vision of a world that has been aestheticized at all costs and leave room for individual events. A set of boxes placed along the perimeter of the stand describe a real but lively world where the Cappellini products find a place which is quiet and at the same time alive. Here there are ten horizontal and vertical boxes that represent ton-sur-ton domestic and lounge areas: a living area, a bedroom, a dining room, an office, a waiting room... which cointain products with a very pronounced character that, thanks to their personality, stand out from the average and standardized tastes which tend to flatten and simplify contemporary living.


    Milano, via Santa Cecilia 4: the presentation of a selection of 2014 products in the Milanese showroom, is new for this year, the “Cappellini Home” in the unusual color combination black/white with purple tells the story of the classics from its catalogue alternating rigorous furniture products with loud products that have a strong visual impact. Again Cappellini demonstrates how objects by designers with different histories, cultures and backgrounds can live harmoniously together.


    Milano, via Santa Cecilia 4: seeking to preserve and diffuse the American crafts’s legacy the Chilean studio “gt2P” together with “Coletivo Amor de Madre Gallery”, has developed the project Bridging America, a system to dialogue with the design industry through the exploration of new technologies. Each piece of the collection becomes a practical research for the development of collaborations with local artisans and designers “Losing my America” is the first expression of this work. Ariel Rojo - México, Estudio Guto Requena - Brasile, gt2P - Chile.


    Milano, via Santa Cecilia 4: on Friday 11th April the Cappellini showroom will host the awards ceremony for this global design competition for sustainable furniture. This is a way of bringing together the best sustainable design projects, to show the world how good design can be.


    Rho Fiera, Tuesday 8th – Sunday 13th April

    Stand Cappellini: pavilion 20 stand E01 - F06, “Cap Town”.

    Red Lounge Cosmit: service center ground floor, 2 Elan white leather, 2 Spring white, Smoke.

    Stand Ceramica Flaminia: pavilion 24 stand F05, Bong, Neo Country, Bac chair, Lotus table.


    Tuesday 8th April

    Design Contest Istituto Marangoni, Bolon, Cappellini: via Cerva 24; competition awards ceremony at the Istituto Marangoni Design School which has been fully furnished by Cappellini and the two winning prototypes will also be on show.


    Thursday 10th April

    Colombo Via della Spiga: via Bigli 11/A; presentation of the collection of bags designed by Nendo at Spazio Bigli, featuring with Cappellini products; the Cappellini products (Fronzoni, Ribbon) even at the boutique on Via della Spiga 9.


    Friday 11th April

    Showroom Cappellini: via Santa Cecilia 4; “Green Furniture Award 2014” Ceremony & Cocktail, 7pm - 9pm, awarding of the contest’s winner.


    Showroom Cappellini, Tuesday 8th – Sunday 13th April

    “LOSING MY AMERICA, gt2P + Coletivo Amor de Madre”, exhibition of sculptures made by Brazilian, Chilean and Mexican artisans; via Santa Cecilia 4.

    “CAPPELLINI HOME”, new black/white with purple colour combinations for the Cappellini classics; via Santa Cecilia 4.


    Exhibitions in the city:

    “La Casa Morbida”: Museo Poldi Pezzoli: via Manzoni 12, exhibition with blue Peacock armchair.

    “100% Original Design” (Elle Decor Italia): Piazza Duomo; exhibition at Palazzo Reale about original design  (products Side 1, Three Sofa).

    “Everything is Design” (DCasa): Via G. Vasari, 15; exhibition at Teatro Franco Parenti featuring limited editions (Eye Shadow lamp); photo exhibition at Emporio Opificio in via Tortona 31.

    “60° Interni”: via Festa del Perdono; dinner at the Università Statale for the 60° anniversary of the magazine; Giulio Cappellini is protagonist of the table ‘84/’94 with a selection of designers and architects. 8 SChair in wicker and 6 PO blue crosses will be also on show.


    Other initiatves:

    Spotti: viale Piave 27; presentation of the Kvadrat / Raf Simons collection a selection of Cappellini products (Bird e Fronzoni) upholstered in this fabric.

    Ebay: via Tortona 27; exhibition at Superstudio Più with Candy Shelf.

    Alcantara: via Tortona 27; featuring S-Chair Homage To Berlin Limited Edition, 2 Bac tables, 2 Gong tables, 4 Peg armchairs.

    Superstudiopiù: via Tortona 27; public spaces with 10 Mr.B armchairs and 2 Tron armchairs.

    Carlo e Camilla in segheria: via Meda 24; chef Carlo Cracco hosts Fronzoni chairs, Tate Color chairs and Thinking Man’s chairs at his restaurant.

    Daniel: via Fatebenefratelli 21; restaurant with Cloud bookshelf, Tate stools and Rive Droite chair.

    2 July 2014
  • News & Press > Press Release

    “Let's not pretend that things will change if we keep doing the same things.”
    Albert Einstein

    “Cappellini ROOMS”

    Every year Cappellini amazes us for its ability to invent a new way to tell its uniqueness. "Cappellini ROOMS" is a contemporary setting but with references to the past and ideas suggested by fashion and costume. Unstructured architectures form a circular village on two levels. Ten stacked boxes reveal the interior styling with an open wall that makes the interior visible only to those who enter the central square. The only exception is the installation "Cappellini NEXT" open to the outside above the main entrance, to invite visitors to enter the Cappellini world and discover this year exhibition. At the entrance a shrine collects the valuable new products of "Progetto Oggetto" collection the middle ground is arranged with all the 2013 news, as an incentive to the public to interact with them, illuminated from above by a rain of 64 marvelous Meltdown lamps.

    Ten independent and non-accessible boxes, sand-colored enclosures and interior walls ranging from pink to dark red and stage different environments from each other: a living room or a bedroom of a cosmopolitan house or a lounge area of ​​a metropolitan hotel. The rooms are decorated with intangible painted items on the walls and floors, with extraordinary objects that tell the crafts of knowing how to give shape to a design thinking. Products in various materials that identify our history and culture, founders of a tradition of production that absolutely must be protected and valued. Exceptional interiors that talk about stories of products that will be beside us for many years. No more short lived trends and fashions, but freedom in combining shapes to materials, with a great return of wood and feelings of comfort and security associated with it. Impressions, memories and irony in a mix of 2013 collection and newer products offered in new finishes to meet the sensitivity of an increasingly demanding market.

    And then Cappellini presents four "Limited Editions": the beautiful project "Inflated Wood" by Zanini de Zanine, which uses recycled wood of old plantations in Brazil, the enigmatic lamp "Eye Shadow" by Marcel Wanders, an object that is watching us with a thousand eyes..., the 24 numbered “S-Chair” upholstered in Alcantara® “animalier” and finally the 12 chairs “330” hand-painted by Eleonora Di Maio, the raw linen coating becomes manifest: “Viva l’Italia”.

    “Cappellini NEXT”

    After its success in 2012 the "Cappellini NEXT" project continues. This year at the Salone del Mobile Cappellini presents a selection of prototypes as they were originally intended by the designers in a first phase, before the company’s intervention. This initiative best expresses Cappellini’s spirit of exploration and research, beyond any commercial interest: the products are not presented as prototypes after the intervention or contamination of the brand, but proposed as they were originally conceived by the designers. This “pure” approach has always distinguished Cappellini’s spirit and its will to analyse how contemporary design moves on different latitudes. The projects discovered and selected by Giulio Cappellini with the aim of giving value to local productions come from diverse places and are a clear expression of the cultural and geographic influences of each designer, from the tactility of materials from Peru to the pragmatism of Nordic design.Glimpt Studio – Svezia / Prehistoric Aliens, Camilla Richter – Germania / Paravento, Florian Schmid – Germania / Stitching Concrete, Max Lipsey – USA / Acciaio Lounge. 

    8 April 2013
  • News & Press > Press Release

    Cappellini opens its first showroom in Asia (Manila, Philippines) with the support of its local partner Suyen. To celebrate the opening, the legendary talent scout and trend-setter Giulio Cappellini talks about the “Cappellini’s Dream”, a story of people and meetings and success.
    Giulio Cappellini – architect, art director and a widely recognized trendsetter in the international design field – will visit the Philippines for the first time to share his insights on the world of design. Appointed as one of the top 10 trendsetters of our time and as one of the most charismatic leaders in design by TIME magazine, Cappellini helped to launch the world’s greatest and award-winning designers such as Jasper Morrison, the Bouroullec brothers, Marcel Wanders, Nendo and Tom Dixon, to name just a few.

    Suyen corporation is a company with 25 years of retail expertise, is a leader in the local market with 16 home brands and 16 franchised brands, and it counts a total of 849 stores. Suyen will exclusively distribute Cappellini Italian furniture in a mono-brand showroom where typical “Cappellini HOME” settings will be created with all the famous icons of design as well as the Cappellini container systems.

    The new Cappellini showroom is located in Fort Bonifacio, Taguig City, a well-known district of the city where the main fashion and design luxury brands boast their flagship stores. The showroom on a 260 square meter (850 square foot) ground floor area completely represents the Cappellini collection and it is totally turquoise, flooring, walls and ceilings. In fact, every Cappellini showroom has a specific color that connects it to the city in which it is settled: yellow for Milan, purple for Paris, red for New York and blue for Bruxelles.

    Cappellini’s collection is characterized by experimenting and exploring new ways of living, allowing the whole domestic landscape to be furnished– from the living room, to the studio, to the bedroom. Many of the products have also become iconic pieces and are exhibited in museums throughout the world such as the V&A Museum in London, the MoMA in New York and the Pompidou in Paris.

    7 January 2013