Once again Cappellini confirmed itself in the starring role of innovation leader, experimenting with forms and selecting the new trends of contemporary living. For the occasion of Milano Design Week, a Cappellini Point is opening in Bastioni di Porta Nuova 9, a next generation exhibition space that comes on top of the one in Via Santa Cecilia to reveal a brand-new cultural approach to the project and new patterns of trade by which the company means to reinforce their relationship with market players. The intimate yet dynamic context recreating the hyper realistic atmosphere of a private loft, is the visual statement of Cappellini's vision around design and lifestyle. Projects can be found spread across two main space volumes inviting guests to interact with products and enjoy a moment of relax or exchange views with the company and those in attendance in intimate surroundings. An avant-garde creative workshop made of design objects and advanced scenic technologies, art masterpieces and pops of color on tapestry and architectural elements that defines the style of Cappellini. A visual and cultural journey through the creations of designers such as Jasper Morrison, Nendo, Fabio Novembre, Dimorestudio, as well as the Polish Mac Stopa and the Swedish Johan Lindstèn , in a continuous cross-reference between industrial design techniques and new perspectives on ancient manufacturing arts, between elements borrowed from digital art and aesthetic details drawn from natural elements. New additions from the Salone del Mobile and iconic products are joined together tracing the cultural and creative heritage of the company. The decor theme, for instance, defining the new Embroidery Chair evokes the design of limited edition Juli Jubilee armchair and the Bong table, displayed in a floral finish hinting a preference towards natural materials and their pleasing visual impact. The design research lead by Cappellini to recover and revisit traditional manufacturing techniques is visually present into its projects such as the Lukis rattan armchairs, as seen at the exhibition space of Cappellini Next, a dedicated area displaying a series of design concepts still in their raw form, unaltered by the reality of industrial production and market demands. Moreover, Cappellini Point is showcasing an in-depth analysis on modular systems offering multiple configuration possibilities and therefore an a high degree of design customization, from the Drum seat system to the iconic TubeChair by Joe Colombo, up to the Flexi storage cabinets. For the occasion of Milano Design Week 2016, Karmachina visual studio has been invited to design a video environment for the public launch of Cappellini Point exhibition spaces. The installation concept highlights the design of the new showroom and the main features of the collections on display blending minimalism and personality. Exceptional avant-garde elegance and flexibility to adapt to the specific needs of any space situation. The immersive video environment designed for the event will convert walls and architectural elements of the exhibition space into a frame enhancing objects and furniture by the Italian brand. The floral leitmotif will create a simple yet refined atmosphere, the ideal scenery to convey the broad range of applications that Cappellini's products
are intended for. The flagship showroom in Via Santa Cecilia completes this new chapter of Cappellini's story and welcomes guests in a living concept centered on unusual combinations of colors. A cobalt shade of blue defines the backstage of the design scene and relates with mirror details in white, magnolia and black. The warm hardwood floor holds the whole together. Furthermore, during Milano Design Week products by Cappellini will be displayed at Ceramica Flaminia and Istituto Marangoni fair exhibition spaces, in addition to the Oikos installations at Torre Velasca and Del Tongo, and the Interni press room at Università Statale.