Explorers of design between imagination and reality:
a traveling exhibition for retail stores, to tell the designers and the icon products of the brand.
Milan, October 2011
Since its beginning, Cappellini has always been one of the most beloved brands; well-known people from the fashion world and show-business love its pop products which are considered contemporary evergreens.
Giulio Cappellini, with his open minded and curious approach that has led him to explore very different cultures, materials and solutions, is the proponent of the brand’s success. A genial and dandy character, he is always ahead of the trends thanks to his strong understanding of design. He has proved to be a formidable talent scout: many young designers who carried out their first projects with Cappellini have since gone on to become internationally renowned figures, real “heroes”.
With “Cappellini’s Heroes” exhibition we want to bring together a large number of projects with the aim of recounting the company’s more representative results, an “ideal assortment” of Cappellini products, from the “historical” icons produced from the eighties to the newer products such as the novelties. A time-based, geographic journey that tells the stories of the designers involved, brings us from the rigors of the Japanese designer Shiro Kuramata to the playfulness of the Dutch designer Marcel Wanders. Alessandro Mendini, the Bouroullec brothers, Jasper Morrison and Tom Dixon are some other protagonists of the exhibition.
"Cappellini's Heroes" is presented in Verona "Abitare il Tempo 100% Projetcs" from 17th to 19th October and then will move from region to region, starting from Sicily: Catania and Ragusa in November will be the first stages and then later in 2012 Naples, Rome, Turin, Padua and others. An initiative that brings the culture of design and an opportunity to invite new audiences to get close to the wonderful world of Cappellini. This project will involve showrooms on a worldwide basis starting from France: Lille, Nantes, Bordeaux, Annecy, Strasbourg are just some of the first cities.
A student of the “Maestri” of architecture as Giò Ponti and an undisputed protagonist of the years that saw the emergence and supremacy of Italian design, Giulio Cappellini has always been able to intuit the needs of the audience of the future. In many years of activity, Cappellini has created products that can be used in real houses around the world; products which are universally appreciated and recognized as carriers of a transversal culture that relates to the world’s tastes that from the outside seem to be extremely different. Indisputable icons that still continue to become part of the permanent collections of major museums of art and design around the world, as well as the public’s collective imagination.
The company’s path aims towards building upon this idea: in his frequent trips Giulio Cappellini takes every
opportunity to meet young designers, go to fairs and schools and to evaluate innovative materials and technical solutions that are proposed to him each and every time. The future of Cappellini can only surprise us with new products and initiatives.