Cappellini opens its first showroom in Asia (Manila, Philippines) with the support of its local partner Suyen. To celebrate the opening, the legendary talent scout and trend-setter Giulio Cappellini talks about the “Cappellini’s Dream”, a story of people and meetings and success.
Giulio Cappellini – architect, art director and a widely recognized trendsetter in the international design field – will visit the Philippines for the first time to share his insights on the world of design. Appointed as one of the top 10 trendsetters of our time and as one of the most charismatic leaders in design by TIME magazine, Cappellini helped to launch the world’s greatest and award-winning designers such as Jasper Morrison, the Bouroullec brothers, Marcel Wanders, Nendo and Tom Dixon, to name just a few.
Suyen corporation is a company with 25 years of retail expertise, is a leader in the local market with 16 home brands and 16 franchised brands, and it counts a total of 849 stores. Suyen will exclusively distribute Cappellini Italian furniture in a mono-brand showroom where typical “Cappellini HOME” settings will be created with all the famous icons of design as well as the Cappellini container systems.
The new Cappellini showroom is located in Fort Bonifacio, Taguig City, a well-known district of the city where the main fashion and design luxury brands boast their flagship stores. The showroom on a 260 square meter (850 square foot) ground floor area completely represents the Cappellini collection and it is totally turquoise, flooring, walls and ceilings. In fact, every Cappellini showroom has a specific color that connects it to the city in which it is settled: yellow for Milan, purple for Paris, red for New York and blue for Bruxelles.
Cappellini’s collection is characterized by experimenting and exploring new ways of living, allowing the whole domestic landscape to be furnished– from the living room, to the studio, to the bedroom. Many of the products have also become iconic pieces and are exhibited in museums throughout the world such as the V&A Museum in London, the MoMA in New York and the Pompidou in Paris.