“Let's not pretend that things will change if we keep doing the same things.”
Every year Cappellini amazes us for its ability to invent a new way to tell its uniqueness. "Cappellini ROOMS" is a contemporary setting but with references to the past and ideas suggested by fashion and costume. Unstructured architectures form a circular village on two levels. Ten stacked boxes reveal the interior styling with an open wall that makes the interior visible only to those who enter the central square. The only exception is the installation "Cappellini NEXT" open to the outside above the main entrance, to invite visitors to enter the Cappellini world and discover this year exhibition. At the entrance a shrine collects the valuable new products of "Progetto Oggetto" collection the middle ground is arranged with all the 2013 news, as an incentive to the public to interact with them, illuminated from above by a rain of 64 marvelous Meltdown lamps.
Ten independent and non-accessible boxes, sand-colored enclosures and interior walls ranging from pink to dark red and stage different environments from each other: a living room or a bedroom of a cosmopolitan house or a lounge area of a metropolitan hotel. The rooms are decorated with intangible painted items on the walls and floors, with extraordinary objects that tell the crafts of knowing how to give shape to a design thinking. Products in various materials that identify our history and culture, founders of a tradition of production that absolutely must be protected and valued. Exceptional interiors that talk about stories of products that will be beside us for many years. No more short lived trends and fashions, but freedom in combining shapes to materials, with a great return of wood and feelings of comfort and security associated with it. Impressions, memories and irony in a mix of 2013 collection and newer products offered in new finishes to meet the sensitivity of an increasingly demanding market.
And then Cappellini presents four "Limited Editions": the beautiful project "Inflated Wood" by Zanini de Zanine, which uses recycled wood of old plantations in Brazil, the enigmatic lamp "Eye Shadow" by Marcel Wanders, an object that is watching us with a thousand eyes..., the 24 numbered “S-Chair” upholstered in Alcantara® “animalier” and finally the 12 chairs “330” hand-painted by Eleonora Di Maio, the raw linen coating becomes manifest: “Viva l’Italia”.
After its success in 2012 the "Cappellini NEXT" project continues. This year at the Salone del Mobile Cappellini presents a selection of prototypes as they were originally intended by the designers in a first phase, before the company’s intervention. This initiative best expresses Cappellini’s spirit of exploration and research, beyond any commercial interest: the products are not presented as prototypes after the intervention or contamination of the brand, but proposed as they were originally conceived by the designers. This “pure” approach has always distinguished Cappellini’s spirit and its will to analyse how contemporary design moves on different latitudes. The projects discovered and selected by Giulio Cappellini with the aim of giving value to local productions come from diverse places and are a clear expression of the cultural and geographic influences of each designer, from the tactility of materials from Peru to the pragmatism of Nordic design.Glimpt Studio – Svezia / Prehistoric Aliens, Camilla Richter – Germania / Paravento, Florian Schmid – Germania / Stitching Concrete, Max Lipsey – USA / Acciaio Lounge.