Cappellini's Heroes

Explorers of design between imagination and reality:
a traveling exhibition for retail stores, to tell the designers and the icon products of the brand

Milan, October 2011

Since its beginning, Cappellini has always been one of the most beloved brands; well-known people from the fashion world and show-business love its pop products which are considered contemporary evergreens.

Giulio Cappellini, with his open minded and curious approach that has led him to explore very different cultures, materials and solutions, is the proponent of the brand’s success. A genial and dandy character, he is always ahead of the trends thanks to his strong understanding of design. He has proved to be a formidable talent scout: many young designers who carried out their first projects with Cappellini have since gone on to become internationally renowned figures, real “heroes”.