Press Release

CAPPELLINI DESIGN WEEK 2017

Stampa
Contradictory Combinations
Cappellini is reinventing its absolute contemporary style at Milan Design Week, to be held in April 2017.
From graphic to products, from installations to materials, it’s a matching game of juxtapositions between
distant aesthetic languages asserting the dedication of the brand to most recent trends of fashion design,
art and communication.
Faraway worlds joined by their free spirit, a rational chaos hiding a subtle and literate coherence. The
communication designed by Antonio Facco is a tale of surreal landscapes with unusual perspective made
of landscape drawings overlapping photographic pictures of the products.
Obvious references to the colours of Luis Barragan and Henry Rousseau in the magical outdoor installation
populated by animals and plants. The magic of dreams draws a parallel between East and West cultures, a
contrast reprised in the products combining with ease the pure and ironic lines of Nendo, Jumpei and Iori
Tamaki together with the clean and sharp signs of Bakery Studio.
Giulio Cappellini illustrates the 2017 Collection at Cappellini Point blending accuracy and passion in a
rotation of neutral shades and blaze of colours and decorations. Unusual yet measured combinations
making balance a priority over an entirely matching yet unimaginative look.
A wide variety of materials celebrating freedom of expression, some borrowed from faraway worlds of
interior design, others blending industrial products and high-quality craftsmanship hang in balance between
future and restoration of the past.
Constant innovation and will to be amazed are thoroughly encoded in the DNA of Cappellini that has
always been on the path of customization and today more than ever before customers are asking for the
fullest possible degree of freedom to express their customs and traditions.
Within the showroom in Via S.Cecilia, the company reinvented dwelling according to its own principles of
freedom blending graphic pieces with products popping out with their warm and modern palette of colours.
Green and orange shades matching with nonchalance natural colours such as beige and sand. A clear
evidence of how the products by Cappellini are ready to turn any place around the world in a sophisticated
and cosmopolitan home. Contrasting combinations represent the freedom of contemporary culture distant
from stereotypes that don’t belong in the world anymore.
  • News & Press > Press Release

    MILL HOME for a SENSITIVE® EXPERIENCE

    Making its debut at Milan Design Week, the modular seating system born from the encounter

    between unlimited design by GIULIO CAPPELLINI and most innovative SENSITIVE® FABRICS by

    EUROJERSEY.

    The encounter between two exceptional Italian realities, CAPPELLINI and EUROJERSEY, gave birthto a

    joint project inspired by the most modern trends sharing common values and contents marking the two

    brands.

    MILL HOME is an eclectic seating system with padded and removable linings, clean lines and alluring

    softness, expressly meant for the Millennials, their social multiculturalism and functional aesthetic but most of

    all their Couchsurfing nomadism.

    The architectural know-how of Cappellini and its pop anddynamic style draws a series of basic elements that

    can be freely combined with backrests and armrests of different sizes and heights achieving several variants

    and compositions fitting any space and need. A skilful combination of ergonomics and gracefulforms, a

    synthesis betweenmaintenance simplicity and desire for individuality.The power of following trends without

    stifling the wish of a customized space

    Meanwhile, EUROJERSEY is making MILL HOME even more special dressing it with its exceptional fabrics

    featuring the warp kint patented technology of SENSITIVE® FABRICS by EUROJERSEY, an ideal

    combination of adaptability and performance to match the equation “Quality + Aesthetic + Functionality” of

    new generations. Moreover, SENSITIVE® FABRICS maintain their shape and non-pilling quality even after

    several washing cycles. Their special textile structure is a mix of nylon and lycra® making them compact, light

    and ultra-thin; thanks to their smooth homogeneous surface the colours are particularly brilliant while printing

    holds a three-dimensional quality.

    For the seat upholstery, GIULIO CAPPELLINI and EUROJERSEY offer a charming palette of colours for

    classic, sophisticated or ironic characters: Blue or Dark Blue, Sand, Brown, Light Grey or Dark Grey, Dove

    Grey, Green, Anthracite.

    The great variety and vivacity of the pillows can be used to make it even more comfortable and further

    customize your personal style. Printing on SENSITIVE® FABRICS ranges from geometric patterns with polka

    dots and black-and-white gingham checks, to zebra and leopard-skin animaliers, available also as patchwork

    coats of different colours; from sparkling floral patterns or batik, to lace or tartan; from Navy to Mexican

    stripes, from the regimental style of pink and blue stripe shirts and pinstriped suits,green and brick-red, to

    checked fabric in pink and black or black and blue.

    For several years, the unique features of SENSITIVE® FABRICS technical range by EUROJERSEY have

    been the first choice for leading brands of sports apparel and even for the industry of underwear and

    swimwear.

    Faithful to its innovation mission, today EUROJERSEY is delving into interior design led by its technological

    vocation: an obvious step since SENSITIVE® FABRICS lend themselves very well to the latest processing

    techniques such as moulding, taping, laser cutting, ultrasonic bonding even with different materials.

    Joined by a Made in Italy label and high quality recognised world-wide, CAPPELLINI and EUROJERSEY

    shares a sparkling Italian creativity, the ability to capture the evolving dynamics of society, passion for

    research renewing traditions and, last but not least, a profound vocation for sustainability, conservation of

    resources and respect for the environment. A wealth of values that guarantees eclectic and revolutionary

    products, adaptable and highly efficient hiding behind the apparent simplicity of minimalistic taste offering

    sophisticated aesthetic solutions fitting any requirements and needs.

    10 April 2017
  • News & Press > Press Release
    Contradictory Combinations
    Cappellini is reinventing its absolute contemporary style at Milan Design Week, to be held in April 2017.
    From graphic to products, from installations to materials, it’s a matching game of juxtapositions between
    distant aesthetic languages asserting the dedication of the brand to most recent trends of fashion design,
    art and communication.
    Faraway worlds joined by their free spirit, a rational chaos hiding a subtle and literate coherence. The
    communication designed by Antonio Facco is a tale of surreal landscapes with unusual perspective made
    of landscape drawings overlapping photographic pictures of the products.
    Obvious references to the colours of Luis Barragan and Henry Rousseau in the magical outdoor installation
    populated by animals and plants. The magic of dreams draws a parallel between East and West cultures, a
    contrast reprised in the products combining with ease the pure and ironic lines of Nendo, Jumpei and Iori
    Tamaki together with the clean and sharp signs of Bakery Studio.
    Giulio Cappellini illustrates the 2017 Collection at Cappellini Point blending accuracy and passion in a
    rotation of neutral shades and blaze of colours and decorations. Unusual yet measured combinations
    making balance a priority over an entirely matching yet unimaginative look.
    A wide variety of materials celebrating freedom of expression, some borrowed from faraway worlds of
    interior design, others blending industrial products and high-quality craftsmanship hang in balance between
    future and restoration of the past.
    Constant innovation and will to be amazed are thoroughly encoded in the DNA of Cappellini that has
    always been on the path of customization and today more than ever before customers are asking for the
    fullest possible degree of freedom to express their customs and traditions.
    Within the showroom in Via S.Cecilia, the company reinvented dwelling according to its own principles of
    freedom blending graphic pieces with products popping out with their warm and modern palette of colours.
    Green and orange shades matching with nonchalance natural colours such as beige and sand. A clear
    evidence of how the products by Cappellini are ready to turn any place around the world in a sophisticated
    and cosmopolitan home. Contrasting combinations represent the freedom of contemporary culture distant
    from stereotypes that don’t belong in the world anymore.
    10 April 2017
  • News & Press > Press Release

    Alongside Maison&Object exhibition, at the showroom in Boulevard St. Germain in Paris Cappellini is presenting an installation entirely devoted to the new edition of iconic Tube Chair designed by Joe Colombo in 1969. An icon of style for contemporary design, reinvented by the Italian company in a new edition featuring new materials and updated manufacturing  technology but keeping original forms and details untouched.

     

    Tube Chair was the very first sectional and modular armchair on the market, a real revolutionary product preserving its visual impact and contemporary style.
    The upholstery in leather or stretch fabric is available in a vibrant and original colour palette.
    The stage set by Giulio Cappellini is deliberately simple to make space to the expressi ve force of Tube Chair and completed by a circular rug, another design by Joe Colombo bringing out the curves on the armchair.
    On the side panels, original drawings by the designer il lustrate the many different composition options of his extraordinary product.

     

    Tube Chair - design Joe Colombo

     

    Modular, flexible, simple and customizable: Tube is back. The project by Joe Colombo made the history of Italian design and is part of permane nt collections at La Triennale di Milano, MoMa and Metropolitan Museum of Art in New York. Designed in 1969, this iconic seat completely de-structured is once again contemporary thanks to next-generation production technology maintaining its original features unaltered. Components are manufactured through a rotational molding process that allows to produce hollow bodies in a single piece, stackable one on the other to avoid obstructions. Backrest and seat have the same shape and each element is interchangeable depending on the user's needs. Tubes are mounted together with fastening hooks while upholstery is available in leather or two-way stretch fabric in the following finishes by Cappellini: black, white, yellow, turquoise or orange.

     

    "Explorers of design between fantasy and reality"

     

    Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings. Cappellini’s collection is characterized by experimentation and the exploration of new ways of living, furnishing the whole domestic landscape from the living room to the studio and bedroom, but also contract areas such as lounges, hotels and restaurants. Many of these products have also become iconic pieces which are exhibited in museums throughout the world such as the Victoria & Albert Museum in London, the MoMa in NY and the Centre Pompidou in Paris. Giulio Cappellini creator of the company’s uniqueness and emblematic figure in the international design scene is universally recogni zed as a talent scout of young designers: some examples includes Jasper Morrison, Marcel Wanders, the Bouroullec brothers and Marc Newson. Giulio Cappellini is the Art Direction of Cappellini and also looks after the company’s product range and communication strategies. He has recently been nominated by Time magazine as one of the most important trendsetters in the world. Cappellini is available worldwide. Its flagship stores are located in Milan, Rome, Paris, New York, Los Angeles, Manila and in other main capital cities. The Head Offices are in Meda, Brianza district.

    9 February 2017
  • News & Press > Press Release

    From the 16th to 22nd of January 2017, Cappellini will be taking part to Imm Cologne, the international furniture exhibition and reference point for the interior design marketplace, with some new projects and a selection of its most representative products in a stand designed after rationalist architecture in a perspective interplay of solids and voids designed by Giulio Cappellini.

    A singular beige colour was chosen for walls and floors to convey a strong authentic character and magnify a colour palette comprising of beige, pink, green and charcoal shades according to contemporary trends.

    Standing out amongst most recent products, the Drum Armchair by Mac Stopa, Embroidery Chair by Johan Lindstèn, the Lukis Chair by Abie Abdillah, Telo Lounge by Sebastian Herkner and the tables Bong Floreal by Giulio Cappellini and Tangle Table by Nendo. For the living room, some of the most popular cabinets by Cappellini, such as Lochness by Piero Lissoni and HiFi by Giulio Cappellini. Displayed in different exhibition areas, best sellers from the collection by Cappellini like Lotus Sofa by Jasper Morrison and Panda Sofa by Paola Navone matching the Branch Table by Jacob Wagner.

    Completing the interior design, lights and accessories from Progetto Oggetto and Magic Carpet collections. An aesthetic solution showcasing the multifaceted universe of Cappellini offering a complete range of furniture designs to decorate the space with flexibility and create a total look without standards or canons.

    Inside the same pavilion, at one of Stylepark exhibition areas, the German brand is presenting an installation by Giulio Cappellini and Antonio Facco, re-imagining the iconic Tube Chair designed in 1969 by Joe Colombo in a new contemporary edition with new materials and manufacturing. Tube Chairs chases one other on a large conveyor belt resembling a road amongst hills and evoking the curves of the armchair new edition with stretch fabric upholstery and vibrant colours. A tribute to contemporary design with the shapes of a timeless and revolutionary product.

    Furthermore, other products by Cappellini, such as Alodia and Thinking Man's Chair, will be displayed at the Das Haus installation designed by Todd Bracher.

     

    CAPPELLINI NEWS

     

    Drum – design Mac Stopa

     

    Drum is a tribute to hexagonal drum pads from the '80s. The visual impact of geometric configurations turns into the designs of an armchair that can be arranged in a composition game of modular elements to accommodate any seating configuration for large open spaces, along with a coffee table that can be converted into a pouf and a high table. The sculptural forms of the armchair are padded in multi-density polyurethane foam that ensures maximum comfort without limiting the aesthetic impact of the object. The upholstery is made of stretch fabric with the 3D print of a geometric tessellation pattern in three different variations. It comes in blue, black, turquoise, white, orange and some

     

    Cappellini's fabrics and leathers. The pouf table in polyurethane is available in the same colors of  the armchair,  while the high table, manufactured with sheet metal bending process, is available in white lacquer or anthracite finishing.

     

    Telo Lounge – design Sebastian Herkner

     

    It recalls the fascination of the field sessions of the African lodges. The Telo Lounge chair realized according to a modular concept that can be aggregated in infinite compositions and inline arc. It has the structure in steel tube of circular and oval section finished with a matte coating proposed in white, anthracite, terracotta, mustard. The seat is made of ribbed fabric upholstery.

     

    Embroidery Chair – design Johan Lindstèn 2016

     

    The four seasons are the characters of Embroidery Chair series by Swedish designer Johan Lindstèn. Expressing the encounter between the embroidery tradition passed down through generations and next- generation industrial technology, these four chairs with ash wood body and backrests with cross-stitch embroidery on tapestry wool depict painterly landscape scenes drawn from the essence of the four seasons. Manufactured with modern electric machinery simulating the process of hand cross-stitching with wool yarns, the embroidery patterns convey the Fall season with deer as its main characters and a walnut stained ash shell, Spring combines butterflies with white ash, Winter matches an arctic landscape with black stained ash, while Summer highlights the graceful colours of flamingos with red stained ash. The large wrap-around backrest and ergonomic shape of the chair ensure maximum comfort.

     

    Tube Chair - design Joe Colombo

     

    Modular, flexible, simple and customizable: Tube is back. The project by Joe Colombo made the history of Italian design and is part of the permanent collections of the Triennale di Milano, Moma and Metropolitan Museum of Art in New York. Designed in 1969, this iconic seat completely de-structured is once again contemporary thanks to next-generation production technology maintaining its original features unaltered. Components are manufactured through a rotational molding process that allows to produce hollow bodies in a single piece, stackable one on the other to avoid obstructions. Backrest and seat have the same shape and each element is interchangeable depending on the user's needs. Tubes are mounted together with fastening hooks while upholstery is available in leather or two-way stretch fabric in the following finishes by Cappellini: black, white, yellow, turquoise or orange.

     

    Tangle Table - design Nendo

     

    Tangle tables designed by Nendo lock together in a tight embrace. Harsh lines make room to a dynamic decorative detail that set apart the fourth leg and restore flexibility to the whole composition. The twisting leg allows the tables to be stacked one on top of the other, their modular configuration can easily accommodate many different layouts. The metal structure supports a top made of small glass tiles obtained from old screens creating ever- different mosaic surfaces, each one handmade. Available in anthracite, grey moss, white and terracotta colours and three different heights and sizes. Natural ash and laminate are available for the top table.

     

    Lukis - Abie Abdillah

     

    Lukis armchair signed by Indonesian Abie Abdillah is an encounter between centuries-old tradition of rattan processing and contemporary design. A new perspective on the handicraft culture from Southeast Asia that is showing signs of a renewed environmental awareness. As a matter of fact rattan can be harvested in a sustainable manner due to its rapid growth, all its parts can be utilized and the steam-bending process makes production environmentally friendly. While rattan defines the seat base and backrest of Lukisarmchair, its structure is made of rubber wood, a tropical hardwood obtained by rubber trees. The outcome is a furniture element intended for indoor spaces, handmade with strong stems woven together with such accuracy and attention to details that makes you think of a high- technology industrial product.

     

    Bong Floreal - Giulio Cappellini

     

    Bong is coming back as a main character of interior design with the Bong Floreal version, a spherical table with integrated top obtained by cutting a portion of the sphere that defines the project. Made of resin and fiberglass, the Floreal decoration, like the marble one, is realized with Dip-Print three-dimensional decorating system. The project is also available in the Lava Vulcanica variant with lava powder from Mount Etna applied manually on the surface.

     

     

     

    "Explorers of design between fantasy and reality"

     

    Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings. Cappellini’s collection is characterized by experimentation and the exploration of new ways of living, furnishing the whole domestic landscape from the living room to the studio and bedroom, but also contract areas such as lounges, hotels and restaurants. Many of these products have also become iconic pieces which are exhibited in museums throughout the world such as the Victoria & Albert Museum in London, the MoMa in NY and the Centre Pompidou in Paris. Giulio Cappellini creator of the company’s uniqueness and emblematic figure in the international design scene is universally recognized as a talent scout of young designers: some examples includes Jasper Morrison, Marcel Wanders, the Bouroullec brothers and Marc Newson. Giulio Cappellini is the Art Direction of Cappellini and also looks after the company’s product range and communication strategies. He has recently been nominated by Time magazine as one of the most important trendsetters in the world. Cappellini is available worldwide. Its flagship stores are located in Milan, Rome, Paris, New York, Los Angeles, Manila and in other main capital cities. The Head Offices are in Meda, Brianza district.

    9 February 2017
  • News & Press > Press Release

    THE HIGH FURNITURE DESIGN FURNISH THE VIP DESK AND LIVE ARTISSIMA THE INTERNATIONAL FAIR OF CONTEMPORARY ART

    Cappellini is back to Artissima. The 23rd edition of the International Contemporary Art Fair is going to be held in Turin from the 4th to the 6th November, asked Cappellini to furnish the on-access and the crediting area of the special guests, Artissima Live in the parterre of the Fair and the area reserved to press and social media, also used as a "television studio" for interviews and video footage.
    Cappellini, which produces furniture of the finest quality always in the sign of Made in Italy , has once again welcomed the invitation, realizing two spaces that showed some of the most interesting examples of contemporary design, without neglecting the function planned for those spaces. The Company chose the Cloud libraries matchig them with the Frac armchairs for the VIP Desk: their soft and sinuous forms will give a feeling of welcome and warmth. The modularity of Cloud combined with the comfort of Frac, make it the perfect space for a short stop and the withdrawal of all the useful materials to know and visit in depth the Fair.
    For "Artissima live", a space dedicated to information of officers and even video interviews, Cappellini wanted to recreate an optical lounge in black and white, choosing the visual impact of the brand new Drum armchairs, with all the strength of their infinite geometric configurations, enhanced by the elastic fabric in geometric print twith a 3D black and white effect. Next to a series of square tables Fronzoni '64, also in black and white, the red shiny Mr.B seats in order to break the optical illusions. Here and there the little Bong tables have been placed, scattered all round the space.
    For Cappellini returning to work with Artissima is a wonderful opportunity to raise the awareness of contemporary design to more people. Creating new ways of living space is always a way to make art, because it is also an expression of thought, fantasy and reality.

    16 November 2016
  • News & Press > Press Release
    28th of October 2016 - The opening of Cappellini Point Tokyo, thanks to the partnership with with the Iwakiri Team, follows the Milan Point one. This is a place where some of the main products of the Cappellini collection can been seen, in particular those aimed to the contract market.
    The area with its friendly and warm atmosphere is meant to be a point of reference for all the architects and interior designers in Japan.
    The company offers a wide range of seats, tables and accessories especially designed for lounge areas, from offices to hospitality.
    In the Tokyo Cappellini Point, next to some of the classics of the collection, such as Low Pad and Tate, there are some innovations ,as the Embroidery Chair and the July Jubilee, introduced during the Milan Design Week in April 2016.
    On the 2nd of November the premiere of Giulio Cappellini’s volume “The Cappellini Method. A Performing Dream”, that tells some of the most important moments in the company’s history, a story in the making, and always open to new challenges.
    The Cappellini Point of Tokyo aims to bring the company more and more to the Japanese public that admires good design.
    16 November 2016
  • News & Press > Press Release
    A new book that reveals an unprecedented criterion for the analysis of contemporary design
     
    (New York May 2016) - A kaleidoscope of memories, encounters, objects, places, and, naturally,
    colors. This is the story of Giulio Cappellini, a mainstay on the contemporary design panorama
    since the 1980’s, who has managed to create a dialogue between industrial processes and the
    artisan tradition, between technological research into materials and raw materials in nature. A story
    now told in “Cappellini Method. The dream interpreted”, a book of photos, stories and notes
    gathered over his thirty-year career as a designer and businessman that reveal an unprecedented
    criterion for analyzing the history of contemporary design and his approach to design.
    Part personal diary and part traditional encyclopedia, this book lists words, names and concepts,
    which are ordered according to a certain logic yet at the same time quite random. Giulio Cappellini
    thus gives us a matrix for interpreting the complex culture of design, providing a system that allows
    the reader to create their own sequence for consultation, which will vary each time. Words and
    photos alternate at a fast pace; Giulio Cappellini’s own personal experiences and references to the
    brand's identity echo each other; the documentation of design and experimental research crisscross
    in an intimate dialogue.
    From A for Architecture at the start, where the author reveals that he was crazy about meccano as
    a little boy, to B for Bouroullec, with the discovery of the two designer brothers in Paris in 1988.
    From C for Contradictions and freedom that describes the Cappellini brand identity, where the
    company's consistent style is the result of a variety of outstanding design languages, to L for
    Limited edition, which tells of Giulio Cappellini’s approach to small-scale productions whose
    intention is not elevate the object to a work of art but to investigate its infinite interpretations, even
    in an ironic way, and through to W for World and multiculturalism. The latter describes the
    painstaking sourcing of talented new designers who, when they join the process of industrial
    production and global distribution, manage to restore to design the values of craftsmanship and
    tradition.
    This 192-page book, published by Mondadori, can also be read according to a horizontal schema
    that re-categorises the subjects covered into four major themes: Identity, Encounters, Places and
    Products. These are the bases for the design vision of Giulio Cappellini and his company, and the
    origin of the Cappellini Method which, based on the value of “Made in Italy”, has pushed
    geographic and cultural boundaries to create innovation. In this way, a glocal approach has led to
    the birth of a design approach that excites and creates dreams that come true.

     

    30 June 2016
  • News & Press > Press Release
    Once again Cappellini confirmed itself in the starring role of innovation leader, experimenting with forms and selecting the new trends of contemporary living. For the occasion of Milano Design Week, a Cappellini Point is opening in Bastioni di Porta Nuova 9, a next generation exhibition space that comes on top of the one in Via Santa Cecilia to reveal a brand-new cultural approach to the project and new patterns of trade by which the company means to reinforce their relationship with market players. The intimate yet dynamic context recreating the hyper realistic atmosphere of a private loft, is the visual statement of Cappellini's vision around design and lifestyle. Projects can be found spread across two main space volumes inviting guests to interact with products and enjoy a moment of relax or exchange views with the company and those in attendance in intimate surroundings. An avant-garde creative workshop made of design objects and advanced scenic technologies, art masterpieces and pops of color on tapestry and architectural elements that defines the style of Cappellini. A visual and cultural journey through the creations of designers such as Jasper Morrison, Nendo, Fabio Novembre, Dimorestudio, as well as the Polish Mac Stopa and the Swedish Johan Lindstèn , in a continuous cross-reference between industrial design techniques and new perspectives on ancient manufacturing arts, between elements borrowed from digital art and aesthetic details drawn from natural elements. New additions from the Salone del Mobile and iconic products are joined together tracing the cultural and creative heritage of the company. The decor theme, for instance, defining the new Embroidery Chair evokes the design of limited edition Juli Jubilee armchair and the Bong table, displayed in a floral finish hinting a preference towards natural materials and their pleasing visual impact. The design research lead by Cappellini to recover and revisit traditional manufacturing techniques is visually present into its projects such as the Lukis rattan armchairs, as seen at the exhibition space of Cappellini Next, a dedicated area displaying a series of design concepts still in their raw form, unaltered by the reality of industrial production and market demands. Moreover, Cappellini Point is showcasing an in-depth analysis on modular systems offering multiple configuration possibilities and therefore an a high degree of design customization, from the Drum seat system to the iconic TubeChair by Joe Colombo, up to the Flexi storage cabinets. For the occasion of Milano Design Week 2016, Karmachina visual studio has been invited to design a video environment for the public launch of Cappellini Point exhibition spaces. The installation concept highlights the design of the new showroom and the main features of the collections on display blending minimalism and personality. Exceptional avant-garde elegance and flexibility to adapt to the specific needs of any space situation. The immersive video environment designed for the event will convert walls and architectural elements of the exhibition space into a frame enhancing objects and furniture by the Italian brand. The floral leitmotif will create a simple yet refined atmosphere, the ideal scenery to convey the broad range of applications that Cappellini's products
    are intended for. The flagship showroom in Via Santa Cecilia completes this new chapter of Cappellini's story and welcomes guests in a living concept centered on unusual combinations of colors. A cobalt shade of blue defines the backstage of the design scene and relates with mirror details in white, magnolia and black. The warm hardwood floor holds the whole together. Furthermore, during Milano Design Week products by Cappellini will be displayed at Ceramica Flaminia and Istituto Marangoni fair exhibition spaces, in addition to the Oikos installations at Torre Velasca and Del Tongo, and the Interni press room at Università Statale.

     

    30 June 2016
  • News & Press > Press Release
    Cappellini, the leading brand in the area of formal and conceptual research, the result of cuttingedge
    design, launches its new advertising campaign to convey its vision of living. Reflecting the
    behavioral dynamics and lifestyle choices of contemporary society, the creative concept is
    encapsulated by the claim ‘Smart people love Cappellini’. The main subject of the image is a multiethnic
    group of young adults captured in a well-lit setting that is open from an architectural
    perspective, and furnished with a number of Cappellini pieces.
    The multicultural dimension that defines Cappellini's approach to choosing its projects and
    designers, is also underlined by the furniture that appears in the campaign. From the Lochness
    table and the Bookshelf, to the Acciaio Lounge armchairs, Cappellini is the protagonist of a
    remarkable dialogue between creative styles derivative of cultures both exotic and familiar — to
    offer a broad vision of the living space, which emphasize the roots of every project. Occupying a
    hybrid space, in which the working and domestic dimensions alternate or overlap, the young
    protagonists of the campaign represent the global generation, which in any city across the world
    chooses comfortable and friendly living solutions without compromising on style or quality.
    'Smart' is the term of which this communication project revolves, reflecting an era wherein
    everything is fast and agile, from the use of technology to personal relations, from managing our
    work to managing the household. Individuals are increasingly in control of their own lives and free
    of pre-conceived notions, enabling one to contribute and define the characteristics of contemporary
    life. The home and workplace are the living and common spaces most affected by these changes.
    30 June 2016
  • News & Press > Press Release
    Asse, Belgium 5 November. Cappellini opens its biggest Belgian shop in shop in the city of Asse in partnership with the local dealer As44. A characteristic space to admire the famous products of the Italian Brand displayed in an ancient building which was once used as a school, then as a cloister and public library. Thanks to a wise restoration of the place by the new property (the interior designers An Vermeiren and Koen De Backer) ancient and modern and coexist in total harmony.
    10 November 2015