July 2015. Thanks to the agreement with the local partner Eurasia Concept, the brands Poltrona Frau, Cassina and Cappellini each inaugurated their showrooms on the 16th of June at the centrally located Times Square Tower, one of the liveliest luxury shopping areas in the centre of Ho Chi Minh City in Vietnam.
The traditional Dragon Dance Ceremony opened the ceremony which was held in the presence of an always more interested public in the production of high end Italian products.
Poltrona Frau mono-brand store in a prestigious location
The welcoming 420m2 Poltrona Frau showroom is located on the second floor of the building and its layout consistently reflects the brand values: high craftsmanship, quality of materials and international taste. The opening of the store is part of a strategy aimed to globalize the brand and to search interesting growth opportunities in emerging markets too.
Strong visual impact of the new Cassina mono-brand store windows
The 250m2 mono-brand Cassina store, distributed on two floors, boasts a vast window display that looks out onto the city’s busy shopping street.
The space faithfully represents the brand’s core values and presents authentic contemporary design products in an inviting home environment which exudes the Cassina culture.
An aquarium made of glass and blue: the new Cappellini mono-brand store in Vietnam
The new Cappellini mono-brand store, located on the third floor, wisely represent the collection of the well-known brand by mixing the internationally recognized iconic products together with the most recent pieces, by creating a setting suitable both for Contract and residential environments.
The 100m2 space, dominated by the blue colour, is entirely surrounded by walls of glass that give ample visibility to the products that make Cappellini a point of reference of the contemporary design scene.